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  • How Nudestix changed the script in the beauty industry with their nudes and no-makeup makeup
    Minimalism

    How Nudestix modified the script within the magnificence business with their nudes and no-makeup make-up

    Credit score: Steph Martyniuk Photograph: Steph Martyniuk Nudestix, the award-winning makeup-free model first launched in 2014, on the tail finish of an period the place artistry and color-applied make-up to the max or extra have been the wonder developments du jour, dominating the cosmetics business. Greatest recognized for stick-on, easy make-up, Nudestix was based by cosmetics veteran Jenny Frankel (President), a chemical engineer with over 20 years of magnificence product improvement expertise, and her daughters, Taylor (Chief Model Officer) and Ally (Chief Inspiration Officer). The model is widely known for its Nudies, which might be thought of its hero product: multi-purpose sticks for cheeks, lips and eye make-up, which account…

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