21 March 2023 — With greenwashing claims and official certification within the highlight, the trade is wanting on the worrying traits of unsubstantiated sustainability claims and official certification our bodies combating the problem. Meals Substances First attended the Worldwide Meals & Beverage Manufacturing Present (IFE) in London to talk to key gamers in varied label verification initiatives following earlier protection of the proliferation of varied unregulated eco or inexperienced labels within the F&B trade. Kathryn Coward, director of sustainability at sustainability model strategist The Good Crowd, outlines the hazards of disconnected claims. “On the planet of inexperienced credentials and greenwash, customers hear phrases like ESG, sustainability and…