The Indian retail ecosystem is an enormous and complicated demography of various cultures the place regional and nationwide gamers compete for a share of the pie. In such a situation, do personal labels actually make a distinction? An Indian context per se, personal labels have been round for fairly a while, with Consumers Cease launching its first Cease personal label in 1994. Nevertheless, there was vital traction within the Indian style trade over the previous 5 years. Altering shopper conduct, growing penetration of social media, and the rise of e-commerce platforms have contributed to an enormous shift in market dynamics. Based on his report RedSeer Consultingthe Indian personal label market…